ABOUT LITENING

OUR STORY

Litening is a fully remote, or virtual, branding and design agency based in Arizona. We operate in the cloud — which is a parallel to real life phenomena of lightning — utilizing technology to its full potential. Our tools and processes live in the cloud with us and this enables us to hire some of the best talent for a project, without limitations to location, anywhere in the world. We’ve grown a wide network of designers, developers, and motion graphics artists to help with jobs that require a lot of elbow grease.

We help businesses, marketing directors, and marketing departments by saving time on the branding and design process, consulting on what is best for them and their audience, and discover & deliver on the platforms that are best for advertising their brand.

Discovery is at the heart of what helps cut through the red tape and bottle-necked processes. We create not what our clients want, but what they truly need, what their targeted audience will respond to with only a handful of guided back-and-forth feedback sessions.

Overall, we exist to electrify our clients’ visual projects and assist in their marketing efforts.

THE NAME

“Lite” is a tech term that is synonymous with software in the digital age, essentially meaning: nimble and less complex. It’s a natural fit for what we do and how we operate. The word “lightning, one of mother nature’s most powerful elements, is always associated with speed. While not every project is best served by being done quickly, we’re obsessed with efficiency and the systems we operate under help us deliver fast when needed.

THE SPARK (CORE TEAM)

DANNY ADELMAN – FOUNDER, CREATIVE DIRECTOR

I’m an Emmy-Award winning designer/animator and I’ve been working in design and visual arts for about 13 years. I’ve created and have experience with almost every kind of graphic you can name or think of, and I decided to start a business revolving around what I do in order to help small-medium businesses (niche-focusing on indie game developers) get quality visuals that help them specifically with whatever their goals are for their business.

A little bit about my beginnings: I started designing websites in high school, began motion graphics work in college, and translated those skills directly to my first full-time job at KOLD-TV. I’ve also directed local TV commercials for small markets, and have been doing a lot of custom website design and social media graphics for the past few years.

ESTEVAN GREGORY – DIGITAL MARKETING DIRECTOR

Aside from correcting Danny’s code,  I excel at SEO/SEM and digital marketing strategies for our clients. Spent over 10 years developing websites, apps, improving SEO for AGM specifically by x%