ABOUT LITENING

OUR STORY

Litening is a fully remote, or virtual, branding and design agency based in Arizona. We operate in the cloud — which is a parallel to real life phenomena of lightning — utilizing technology to its full potential. Our tools and processes live in the cloud with us and this enables us to hire some of the best talent for a project, without limitations to location, anywhere in the world. We’ve grown a wide network of designers, developers, and motion graphics artists to help with jobs that require a lot of elbow grease.

We help businesses, marketing directors, and marketing departments by saving time on the branding and design process, consulting on what is best for them and their audience, and discover & deliver on the platforms that are best for advertising their brand.

Discovery is at the heart of what helps cut through the red tape and bottle-necked processes. We create not what our clients want, but what they truly need, what their targeted audience will respond to with only a handful of guided back-and-forth feedback sessions.

Overall, we exist to electrify our clients’ visual projects and assist in their marketing efforts.

THE NAME

“Lite” is a tech term that is synonymous with software in the digital age, essentially meaning: nimble and less complex. It’s a natural fit for what we do and how we operate. The word “lightning, one of mother nature’s most powerful elements, is always associated with speed. While not every project is best served by being done quickly, we’re obsessed with efficiency and the systems we operate under help us deliver fast when needed.

THE SPARK (CORE TEAM)

DANNY ADELMAN FOUNDER, CREATIVE DIRECTOR

I’m an Emmy-Award winning designer/animator and I’ve been working in design and visual arts for about 13 years. I’ve created, and have experience with, almost every kind of graphic you can name or think of. I decided to start a business revolving around what I do in order to help small-medium businesses get quality visuals that are tailor-made for them to help with whatever their business goals may be.

A little bit about my beginnings: I started designing websites in high school, began crafting motion graphics in college, and translated those skills directly to the start of my career at KOLD-TV in Tucson, AZ.

After 5 years in the Broadcast Television industry, I hopped to KVOA-TV as Design Director. While there, I sharpened my skills and workflow more, specifically in establishing an organized art department and increasing level of quality of broadcast graphics.

My most recent career stop has been at Epic Productions — a video production company in Scottsdale, AZ. Here I’ve kept sharpening my motion graphics capabilities as well as venture deeper (and back to my old roots in High School) back to web design and development.

In 2018, I founded Litening. A remote-only design agency with the goal of providing marketing relief to businesses who aren’t sure where to turn for quality design.

ESTEVAN GREGORY – DIGITAL MARKETING DIRECTOR

Aside from correcting Danny’s code,  I excel at SEO/SEM and digital marketing strategies for our clients. Spent over 10 years developing websites, apps, improving SEO for AGM specifically by x%