{"id":871,"date":"2020-02-27T06:08:52","date_gmt":"2020-02-27T06:08:52","guid":{"rendered":"https:\/\/liteningagency.com\/?p=871"},"modified":"2020-02-27T06:58:00","modified_gmt":"2020-02-27T06:58:00","slug":"how-vr-and-ar-will-help-businesses-of-the-future","status":"publish","type":"post","link":"https:\/\/liteningagency.com\/how-vr-and-ar-will-help-businesses-of-the-future\/","title":{"rendered":"How VR and AR will help businesses of the future"},"content":{"rendered":"\n

Websites and VR<\/h2>\n\n\n\n

I never thought that you could code a website for VR<\/a> headsets, but it looks like it\u2019s coming to fruition slowly but surely. Whether or not VR will be a gimmick or trend on the web is yet to be seen. This could impact business\u2019 worldwide that have a small or handheld product, say a shoe for example. You could log on to Nike\u2019s website with a VR headset, and walk through a virtual store that is tied directly to their e-commerce system. While you wouldn\u2019t be able to try on the shoes of course (without some kind of dummy peripheral), you could still get an in depth look at the product. This is already happening with product demos, but taking it to the web and integrating it with a normal 2D website would be a great leap forward in not having to rely on an app loaded on a headset.
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The Future of the Video Game Industry<\/h2>\n\n\n\n

This is pretty obvious as it is the most well-known use for VR at the moment. Video games\u2019 next logical level of immersion definitely lies within VR and AR, although I\u2019d argue that VR in this category will probably win and stay relevant for a solid 20 years or more. Once tactile feedback suits and running-in-place<\/a> systems are affordable, playing a game like Resident Evil<\/a> might actually give people the scare of their lives. Currently, there are many companies around the world working on tactile feedback systems<\/a>, suits, or anything wearable to enhance the immersion of virtual reality. <\/p>\n\n\n\n

While some AR games exist, until there is some sort of wearable device that uses AR like Google Glass<\/a>, I think it\u2019ll still be a ways out from being mainstream enough to take over the video games industry. Some environments in the real world wouldn\u2019t be suited for certain genres of games, so the user playing the game relies heavily on what\u2019s around them and it may not always be suitable to travel just to match the proper game experience. Also, one of the main draws for video games, as with all entertainment, is to give us a break from the real world and immerse ourselves into an interactive story to give us a break from our daily lives. On mobile platforms however, it makes a lot of sense for various applications and games. Just look at how popular Pokemon Go<\/a> was just a couple years ago. <\/p>\n\n\n\n

VR Product Demos & Tradeshows<\/h2>\n\n\n\n

As you might expect (and stated above), product demos are a common use for current VR capabilities, especially with small hand-held objects. Back in 2017, Litening in fact made a walkable VR product demo for a wheelchair lift, utilizing Cinema4D for prep-work and visualization, combined with Unity\u2019s game engine to pipe into Oculus Rift S VR headsets.<\/p>\n\n\n\n

The challenge for the client (Ascension Wheelchair Lifts)<\/a> was that they needed to have people visually inspect their wheelchair lifts and what made them so premium compared to their competition. Shipping and handling the actual lifts that weighed over a thousand pounds to multiple tradeshows per year was very expensive.<\/p>\n\n\n\n